A Day in the Life: Inside the Fast-Paced
World of a Ladera Ranch Digital Marketer
- November 3, 2023
Let’s take a peek at what an ordinary day is like for us here at Ladera Ranch Marketing as we strive to enhance our community’s online presence.
6:30 AM: Home in Tijeras Creek, but having that morning cup of coffee is always nice. Based on client requests and reports from various campaigns, I outline the tasks and deadlines on which I would have to concentrate first. Being organized gets the speed going and makes one productive.
8:00 AM: Time to head out to the office, which is just a few steps from Town Center. During the time I am walking, I sometimes get the chance to discuss the day ahead with neighbors who have similar startup times in the morning. Such discussions prove to be a valuable source of local insight feeding into recommendations that may prove strategically sound later.
8:30 AM: Morning stand-up Starting with the morning stand-up where every member of the team updates on active projects, such as website launches or a social media blitz. Problems are solved in collaborative brainstorming that serves all clients’ interests. It is when many heads become stronger at solving problems.
10:00 AM: I spend this hour at the office desk. I am an account manager for a new restaurant client, so I get Google ads set up to run as easily and effectively as possible. I also review analytics and craft a content calendar with specific messaging that will resonate with this new restaurant’s target audience. Careful planning is the foundation of effective digital marketing.
Noon: Lunch break at a local favorite. Spending time in the businesses we service helps build solid relationships, enthusiasm, and initiative toward shared prosperity.
1:30 PM: Realization of content. I am doing my research on topics relevant to my subjects. I am capturing all images around town and composition of social messages/articles reflecting the character of my restaurant client and promotions in the most authentic way. Seamless messaging builds their internet presence.
3:00 PM: Client meetings are potential springboards to new ideas plus co-brainstorming; real-time demoing analytics and campaign results precipitate the next steps into optimizations. Getting direct feedback helps to fine-tune implementations that may bring us further closer to our goals. Long-term partnerships emerge as a result of collaborations.
5:00 PM: Time flies when you are in a constant state of evolution! Finalizing administration, taking care of due progress reports, and calendar future coordination. Spending the rest of the evening with family, recharging my creativity applicable tomorrow. Work-life balance inspires fresh perspectives.
7:30 PM: Enjoy an evening gathering of neighbors as we host the weekly Towne Park movie night for kids here in Ladera Ranch. Laughter shared in the park is creating community, but quality exposure for our business is also coming out of it. Well, there’s just no beating this lifestyle!
No two days are alike for a digital marketer, but constant challenges within our vibrant hometown spark innovation that benefits everyone. This is what makes this work so rewarding-to grow alongside our thriving community every step of the way.
