Engaging content is crucial to building connections online with prospects and customers. Their goal, of course, is driving business results, but users want information that is enriching and motivating in itself. The best content strategies are both – educating yet entertaining; and helpful yet inspiring.
As digital marketers, we know firsthand what types of educational yet light-hearted topics resonate. In this article, we’ll explore multiple formats your brand can leverage to educate and entertain target audiences.
How-To Guides
There is never a lack of trying to create a how-to guide that can easily illustrate and practice through step-by-step directions, always a crowd-pleaser. Create step-by-step directions on activities pertinent to your offerings such as “How to Optimize Your Website for Conversions” or “Planning the Perfect Company Event.” Include visuals, pro tips, and resource links.
Top 10/Best of Lists
Making lists like “Top 10 Social Media Tools for 2023” or “15 Best Dallas Restaurants” provides some fun perspectives on trending topics. Remember to include some qualifiers in your list that explain exactly how you selected the choices. Converse authoritatively.
Interviews and Profiles
Featuring Q&As with thought leaders or employee spotlights addresses the inquisition of who it is behind the most visible faces and your brand culture. Ask insightful questions and even share surprising personal details that make the protagonists human.
Case Studies and Success Stories
Highlight real customer wins by complete analyses or short vignettes on strategy and measurable results inspiring others. Anonymize sensitive details as needed.
Industry Trend Reports
Through research and insights from experts, it help clients plan well ahead by forecasting which movements will disrupt their area of specialty in the next 12-24 months. Use relevant data visualizations.
Myths and Misconceptions
Engaging the reader with facts and dispelling popular myths circulating within your sphere by logical rationalization is an entertaining way of providing useful clarifications.
Quizzes and Interactivity
Add polls, quizzes, and virtual calculators about topics related to your specialty; infuse fun. Gamify to encourage users to share and engage.
While formats and content can be infinite, the content has to be more energetic, visually appealing, and ready to share to keep attention and deeper engagement with the audience. Vary post types, lengths, media, and voices with time. Most of all, maintain a schedule to develop trusted expertise as an industry source.
