As media fragmentation continues, format tailoring to significant social platforms can also be part of the effective content strategy. Of course, consistency is always crucial in branding and messaging, but amplifying different styles best suited to every network will yield better results.
The analytics behind them make us marketers at Ladera Ranch Marketing know what sticks. Here’s a post of some of the most diverse yet complementary content types proven to bring audiences in on Facebook, Instagram, LinkedIn, Twitter, and more.
Facebook & Instagram
Lifestyle and portrait photography is fascinating, bringing users into your world. User-generated images and video tutorials are doing well, but infographics, carousels, and Stories are some of the best-working.
On Facebook, make full use of the longer-written captions on insights, successes, and behind-the-scenes information. Instagram has to be sharp, image heavy, and minimal word use. Use hashtag and location tags with a focus more on women aged 17-45 years.
LinkedIn
Be seen as a thought leader by publishing depth articles on trends and best practices. Style professionally with optimized displays and internal links. Engage by making meaningful comments on other’s posts every day.
Humanize your expert persona with embedded videos discussing the challenges that you have overcome or lessons learned throughout your career path. Profile features like featured articles and showcase pages increase your brand influence. Twitter / X
It should be responding quickly to followers, retweeting, and liking as many tweets as possible on any given day. Share bite-sized bits of longer reports with clickable cards.
They are very sharable through polls, live-tweeted webinars, or even video clips. Follow the top industry voices, media, and analysts whose views your audience wants to see.
YouTube
Professionally filmed tutorials, product demos, speeches, and interviews draw the viewer really into your offers and viewpoint. Describe, tag, and caption for discoverability. Cross-promote to other networks and channel links across your online presence. Monitor subscriber engagement signaling impactful series to continue.
It can harness the value orientation of every network, along with creativity in execution, to capture the target and make meaningful online interactions consistent among all networks and, therefore, appeal to the target audience on different platforms. Using data-driven optimization, your unique social media presence engages constituents wherever they may gather online.
