Highly targeted site traffic is the holy grail of leads for any business. But pay-per-click advertising becomes extremely expensive once you have that many eyeballs on your site. Fortunately, there are many organic strategies you can leverage to boost traffic without much of an ad spend.
Let Ladera Ranch Marketing walk you through a few of the tips and tricks we employ to generate organic traffic.
This guide covers a whole range of smart, proven strategies that play on the power of search engines, social media following, and inbound marketing tactics for sustainable website traffic growth over time. Keep reading to find practical methods you can apply right away.
On-page SEO Optimization
Even though Google and the other search engines have grown into more discovery platforms, new visitors also find sites through using them. So don’t forget to focus on on-page SEO best practices:
They should optimize all the page titles and meta descriptions for target keywords.
They must format the URLs so that they include keywords and are readable.
Use keywords throughout the copy at a moderate density of about 1-2% of text.
They must also insert internal links to deep pages for indexing.
They must tag images with alt text descriptions of visual content.
Adding structured data marks, like JSON-LD, will enhance ranking.
They should keep pages thin, mobile-friendly, and fast to load.
Rank tracking and constant tweaking as the algorithm evolves with increasing traffic for search from organic placement.
Backlink Building & Social Sharing
Link building from other relevant pages & profiles enhances the domain authority and credibility of a site over time:
Guest posts on industry blogs and Koprol sites based upon domain of expertise.
Pitch stories of customers and case studies to local media.
Promote Long-form content to relevant subject-specific forums.
Comment constructively on communities & the current conversation.
– Optimize social profiles and nudge followers to share updates.
– Promote YouTube and other video content where relevant.
– Apply Partnerships for links when appropriate
– Monitor and engage with backlinks to generate further engagements.
Build these reference signals regularly for residual growth.
Content Marketing Foundation
Build a repository of optimized landing pages, blog articles, infographics, eBooks, white papers, and other asset types toward searcher intent:
-With the help of long tail topics correlate your target keywords to come up with more in-depth content that is not necessarily confined to blogs.
– Regular posting, say on a weekly or bi-weekly basis, ensures that there is always fresh content, which remains discoverable.
-New additions sitewide as well as on social and partner channels for maximum visibility.
-Underperforming pages are monitored over time, and refrained/retired if those non-converting assets do not show a reasonable likelihood to turn themselves around.
Quality relevant ever-changing content is the lifeline of bringing in and keeping long-term visitors.
Inbound Marketing Strategies
Use lead magnets, webinars, consultations, and other offers to collect email addresses to Nurture engagements over weeks or months
Limit each contact form to a limited-time freebie, and rotate them
Host virtual or live events that invite people to get connected.
Offer prospects a consultation or customized proposal if they want more detail; use your email provider’s journeys to automate deeper connections over time.
It means getting your brand positioned as a solution while at the same time collecting qualified leads that you can follow up with or talk to at some point down the line.
All these organic tactics are proven if implemented in an integrated way, and websites continue seeing increases in targeted traffic that translate to sales increases and bottom-line increases over the long term. Continuously measure and refine strategies to optimize results.
