Make It Interesting With Your Subject Lines
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Write short scannable lines with clear benefit-driven verbs that capitalize upon reader interest. Ask questions, that piques their curiosity while keeping promises through personalized tags that establish relevance. Test variations on what to split-test the winners against your list.
Sell Less By Telling More Stories
Relatability builds readership by using emotionally resonant anecdotes to demonstrate understanding instead of selling products alone. Introduce characters, situations, and outcomes your customers might identify with on a human level. Give readers what they want.
Focus On Benefits Over Features
Bullet points describing features rarely inspire. Structure your message instead around solving a particular pain or making successful readers themselves define it. Measure how your solution reduces frustration or speeds up goals they really care about.
Show Evidence To Build Credibility
Social proof, such as validated testimonials and case studies, supports the assertions of actual customers who experienced tangible results through your products or services. Since readers do not have time to read all your words, establish credibility with great quotes and before-after comparisons.
Be Scannable On The Eyes
Organize blocks of text with headers, subheaders, images, and white space so the message structures logistically at a glance. Scannable micro-content previewing sections encourage drilling deeper when of interest, rather than overwhelming.
Lengthen The Message To Sustain Engagement
Short email length is well-correlated with higher readership affirming that less is indeed more. However, reduce density without sacrificing central promotional imperatives and calls-to-action urging necessary actions without sacrificing value.
Test Delivery Time For Peak Response
Mail to targeted lists when recipients have historically opened most. Sunday evenings and midday weekdays tend to perform well through demographics and lists vertically to ascertain peak periods. Establish patterns to maximize.
Inspire Sharing For Viral Growth
Adding share buttons across social networks enables advocacy because others inspire friends who bring in new subscribers and sales. Examples of offers, such as discount codes, may only be redeemed using referral links and stimulate viral word-of-mouth.
Track, Learn, And Optimize Continuously
Analytics identify which variables produce the greatest engagement. Continuously testing and evolving based upon proven results builds ever more impactful messages driving your desired outcomes. Data rules to inform evolution.
Constant experimentation means unlocking the perfect hack. Emails are driven by the perfect hacks for powerful business growth with measurable engagement rates. Let’s optimize your messaging!
