Google Shopping Ads

Google Shopping Ads and the commonly used term to describe them are known as Product Listing Ads (PLAs). It is a kind of paid advertisement provided to any business in order to have a presence on the page of a Google search. For example, in Google Shopping Ads, before clicking through to go to the site, the potential shopper can preview the product, price, and even the name of the store.

Ladera Ranch Marketing specializes in building and administering successful Google Shopping Ad campaigns that attract targeted visitors and enhance revenues. Our trained Google Ads professionals use industry-specific approaches and tried-and-true strategies to ensure that your products reach the correct buyers.

We start by making your feed Google- compliant so that it should be correctly fed into your website. Our team also conducts keyword research to identify the search terms that best fit your products and groups your product feeds accordingly to yield the maximum visibility for your products.

We also optimize feeds for creating the most alluring ads you could have ever imagined. We demonstrate the advantages of your products to your target audience to make them click to your website. Our team further tracks performance metrics that include click-through rate, conversion rate, and cost per click to continually optimize your campaigns for maximum ROI.

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