Retarget Marketing
What We Do
Website ranking: The core intent of website optimization is to push our client up in the SERPs by getting ranked higher on the results of the search queries.
Organic Traffic Increase: Besides optimizing client web content for promoting organic traffic towards the client’s website by improving architecture of the website as well as creating a generic content strategy.
Helping to build the user experience: Improvement of our client’s website content and structure would thereby enhance the user experience since this would boost higher engagements and conversion rates.
General Challenges and Barriers
Monitoring the algorithms of a search engine: Trends change daily, and algorithms for a search engine change every other day. We keep ourselves informed of the changes so that our strategies continue to be according to best practice.
Against high volume keywords: There are some keywords depending on the industry whereby ranking for them may be challenging in certain industries, and other keywords may not only compete but also have low search volume. We collaborate with our clients to identify the most relevant keywords, with a high volume search but with minimal competition.
According to changing user behavior and trends of searches, our strategies must update the changes.
How would an organization, like Ladera Ranch Marketing, manage an SEO project?
Overall SEO audit: We begin the whole process by carrying a detailed assessment of the client’s website. We assess all areas to be improved and grade it based on all aspects such as website architecture, backlinks, content, technical SEO among many more.
Keyword Research: We have our keyword research relevant and profitable enough to drive traffic to our client’s website. During this process, we will also identify areas where our clients can specialize that their competition cannot.
On-page optimization: We optimize our client’s web pages to include target keywords in the title tags, meta descriptions, headers, and content to make sure they rank higher in SERPs.
Technical SEO: Ensures the site is as fast as humanly possible, ensures it’s crawlable and indexable as much as possible, alongside a laundry list of other technical SEO-type things-all to make sure the site performs and user experience as pleasant as possible.
We’ll design a global content plan, perhaps defining the client’s bussiness goals as well as who the audience is. We will prepare interesting, informative material that attracts people to your site while at the same time forming those brand authorities.
Backlinking: Then we’ll send them lovely backlinks from a “power” website in that niche to their resource. That should prolly add some authority to the site, even standing in SERPs.
Reporting: We provide the client constant reporting on how their SEO is going with traffic, ranking, and other parameters for some adjustments to set targets.
Our technical SEO service makes the website faster, crawlable, and indexable. We customize our content development strategy according to our client’s objective and target groups. We develop entertaining and relevant content to drive the traffic on our website and build brand authority.With backlinking, the high-quality of backlinks coming from authentic web pages works up the authority and rank for our clients in SERPs.
We will periodically share statistics on their performance with regard to SEO-traffic and ranking and other key metrics, so we can keep check and update our strategy wherever necessary to know that we are really accomplishing what we set out to do.