As experts in visual media strategy at Ladera Ranch Marketing, we’ve seen how well-crafted imagery profoundly impacts connections at every stage of the buyer’s journey.
Developing Your Visual Concept
Before snapping a single shot, determine the core themes essential to portray your unique identity and value proposition. Sketch out example scenarios depicting your mission in action through lifestyle images. Define your brand’s aesthetic qualities through adjectives like modern, rustic, or playful to guide visual direction.
Consider imagery needs across marketing channels from website banner photos to social posts and campaign collateral. Craft a style guide outlining preferred camera lenses, lighting styles, composition rules, and post-production looks. Consistency strengthens recognition of your visual identity.
Capturing Your Story
While stock images work for placeholders, custom photography captures intangible essence better than words alone. Capture employees in their element showcasing enthusiasm, collaboration, and expertise through candid environment portraits.
Highlight signature products or services demonstrated realistically versus generic posed shots. Document impactful customer scenarios and testimonials with care taken for privacy permissions. Lifestyle images positioning your offerings in daily life also resonate.
Ensure imagery aligns fully with your messaging across locations, demographics, seasons, and other humanizing factors. Contract seasoned commercial photographers for quality and adherence to branding.
Distributing Your Visual Story
From homepage hero imagery, showcase core photographs across all relevant online and print marketing touchpoints. Feature new photos routinely on social channels alongside branded hashtags to increase sharing.
Leverage high-impact images for emails, ads, and campaigns tailored to prospect personas. Print photographs for lobby displays, press kits, proposal packages, and other off-site promotions.
Track engagement metrics indicating the strongest aesthetics and scenes resonating most to optimize future visual direction. Custom photography strategically tells compelling brand stories through windows into your unique value in a memorable, share-worthy way online and beyond. Let your digital media partners at Ladera Ranch Marketing guide and help you.
