This is a guide on best practices for creating memorable image collections infused with your unique personality. By using these techniques, you will be increasing your visual storytelling impact online.
Choose a Theme with an Emphasis Message
Identify a universal theme that can easily resonate with your audience. Let the readers of your brand know how they can use the product through the “A Day with Our [Product]” photos or lifestyle moments, which all tie to your message. Coherence makes it shareable.
Gather Fantastic Assets
Headline-grabbing, professionally photographed images of optimized lighting, composition, and models will guarantee to attract eyeballs. However, creative UGC and behind-the-scenes photos speak much more truthfully about your world and engage audiences in that world more.
Editing for Cohesiveness
Plan on keeping photos looking consistent by utilizing the same coloring, cropping, angles, and vibe across similar images to tie your set together cohesively. Free options such as PicsArt can enhance those edits or you may use Photoshop at a cost to get a more finished look.
Create Captions Before Hand
Spark curiosity and interest among potential sharers through the creation of compelling 1-2 sentence descriptions associated with each photo. Use copy that is humorous, lighthearted, or emotive. This has been a technique at Ladera Ranch Marketing that has driven increased re-sharing of our content.
Present your collections uniformly across IGTV, Facebook albums, website galleries, and more, using each platform’s best aspects with dimensions and loading speeds in mind. Curate story highlights, typography, and carousels when possible.
Promote Your Collections
Spend strategically on amplification and promotion of editorial photo collections to engage relevantly with criterion audiences. Here at Ladera Ranch Marketing, we have seen real, quantifiable revenue directly driven back to promoted visual content campaigns.
Monitor Performance
Monitor the counts of views, shares, and visits to your profile to gain an idea of what types of creativity are going through the roof best. Refine continuously on the user behavior patterns you observe.
In aptly dispersed seasons, campaigns, and lifestyle stages, dynamic image series embody brands through Ladera Ranch Marketing’s clients’ windows into their worlds in engaging, share-inviting formats. Investment in visual storytelling pays off generously.
